Reviewers praise the whole Fuji apple baked inside the pie for its impact, crisp juicy texture and not-too-sweet taste, often served cut up for the family and gifted to coworkers or relatives. Criticisms are minor: a somewhat high price, some crumbling, and it is hard to eat without slicing. Many say it is big enough to share.

The one reviewer calls this the best apple souvenir they have received, with moderate sweetness and a juicy, clear apple taste. They said it left them wanting more.

The one reviewer loves this hard Nanbu cracker, simple yet with a deep peanut flavor that grows as you chew. They particularly enjoy the even harder crisp edge.

Reviewers praise the crisp, not-too-sweet pie with big pieces of Aomori apple, and the stick shape that makes it easy to eat without crumbs. Several call it a safe, affordable gift and say it is sold singly or in boxes. One warns the soft pastry crumbles in a bag and that it is heavier than chocolates or cookies.

The one reviewer was surprised and delighted by this white chocolate Nanbu cracker, a twist on the familiar one. They received it from a coworker and now look forward to the next trip and other flavors.

Reviewers describe a fluffy, moist custard sponge cake filled with apple sauce or cream, praised as gently sweet and an easy, inexpensive gift that keeps at room temperature. Seasonal flavors such as grape and chestnut are also available. One reviewer found it too sweet, while a friend ate four in a row.

Reviewers praise this Hachinohe squid and cheese snack as addictive, good with beer, and liked by both adults and children. Black pepper is suggested for beer and camembert for kids, and it is a regular purchase when visiting home.

The one reviewer calls this a very chewy, adult-tasting traditional Aomori sweet, one that is satisfying on its own and suits any age. They picture it eaten with tea and conversation.

The one reviewer praises the cute apple-illustrated cake and its very fluffy dough, which pairs well with the crisp apple filling inside. It comes in bite-size pieces that deserve savoring.

The one reviewer praises this apple candy with soft apple sauce inside as doubly tasty. It was handed out by a coworker back from a sightseeing trip to Aomori.